As a recommended enterprise in the "Guangdong products online marketing" program of Guangdong government, Huiming was founded in 1998. After 15 years of tempering in the market, the brand products of Huiming have gained a high reputation in the construction machinery industry. At the initial stage, the company mainly specialized in producing filters. During that period of time, because our product structure was simple and our ideas about branding were vague, plus the disorderly and unsystematic products in the market at that time, we did not develop a sound system to develop brands.

With the maturing of the market and changes in consumers' consumption concepts, General Manager of Guangzhou Huiming Machinery Co., Ltd. Mr. Li Ke started to realize that branding is the lifeblood for the development of the company. Therefore, he initiated brand building in 2003, and the "KZ" brand was thus born, which was positioned to meet market needs on the premise of assuring quality. Regardless of changes in the market, the good quality of products must be guaranteed, because quality is the pillar core of the "KZ" brand.

After continuous efforts, the products have been diversified. Gradually, they have developed oil cylinder repair kits, engine supercharger, electronic precision parts, and rubber tube fittings. We are particularly proud of the superchargers. In those days in the industry where everyone worshiped foreign countries, Huiming people dared to take the lead in chanting the slogan of "made in China and tapping the world market through quality", and launched the KZ brand. Such a move has established Huiming's position as founder having the confidence in operating a domestic brand in the industry. As a comprehensive enterprise integrating trade and production, we may not be able to do everything perfectly; However, we must have the determination for pursuing perfection and excellence. Therefore, we invented another slogan for our partners - KZ brand, interpreting perfection, disciplining ourselves with higher and stricter code of conduct. As a developer of products, Huiming people have been advocating that there should be tacit understanding between employees and the company and that there should be strict disciplines. The company offers vigorous supports in terms of both market confidence and capital. We also firmly believe in that good products depend on reasonable product costs. We will never impose the contradict requirements for producing high quality products based on abnormal cost ratios.

Due to some reasons, the "KZ" brand was not strongly promoted at the early stage. Quality-centered Huiming spent more efforts in product development and quality improvement. These efforts were rewarded by the rave reviews from the market for "KZ". Rejoicing over such market feedback, Huiming people began to vigorously promote their brand, and allow KZ to troubleshoot problems for more users through participating in exhibitions, and promoting the products in magazines; In addition, we also search for like-minded partners.